Copywriting

Strength Camps

Above is a link to ‘StrengthCamp’ which is a gym in Florida.

Right above the line is a video which aims to outline what people want from the service – Lose weight, Gain muscle, get healthy and stay fit-These are benefits which stem from the customers problem being unfit. He then goes on to say that people ‘Need’ a plan which he can provide.

In the next part of the video they go on to say that the gym can provide the plan and the system necessary to fix the problem and then the customer can reap the benefits.

All it takes is for them to sign up soon and receive the limited offer of two weeks free (scarcity)

I feel this would be a pretty effective way to draw people into the gym the only issue is that it is only in Florida so perhaps offering international/interstate customers a special offer may be more enticing. I chose this as I am very much into the whole fitness lifestyle and the business prospects which are associated with it.

YouTube Blog

Above is a link to a video by Dom Mazzeti the owner and talent of the YouTube channel ‘BroScience’ Dom aims to use his humour to entertain and inform others about bodybuilding and general living. He uses his channel as a platform to express his own views on various pop culture references and events which he relates to in his own life and globally.
I feel the channel is very entertaining and definitely worth a view and maybe a sub 😉

Blog posts

Types of blog posts-

1)A how to blog about how a person can cook a cheesy pork steak…with bacon!

http://hypebeast.com/2016/11/cheesy-pork-steak-with-bacon-video?utm_source=twitter&utm_medium=social&utm_campaign=twitter_post

2)The next is a promotional blog about the merchandise at rapper ‘Schoolboy Q’s tours’ with information on pricing and products.

http://www.highsnobiety.com/2016/09/09/schoolboy-q-blank-face-merch/

3) A controversial post about Hillary Clinton which aims to show the writers thought sad and perceptions about her.

https://www.washingtonpost.com/blogs/compost/wp/2016/10/14/the-hideous-diabolical-truth-about-hillary-clinton/?utm_term=.32f571953af1

4)Parody or satire news articles are a typical blog post, below is a blog from ‘Beetoota advocate’ a known satire news website.

Century Old Pub Fined For Disrupting Sleep Patterns Of Yuppies Who Chose To Live Near It

5)Below is a review blog post which was posted shortly after the release of the game ‘Overwatch’.

http://au.ign.com/articles/2016/05/28/overwatch-review